### Steven Bartlett’s Podcast Playbook
Steven Bartlett is many things: entrepreneur, investor, author, host of The Diary of a CEO, and probably the only person alive who could make a podcast episode feel like a TED Talk with better lighting. But here’s the thing: behind the viral moments and heart-to-hearts with business moguls and celebrities, Steven’s also been quietly dropping […]

### From the Garage to the Globe: Podcast Advertising Lessons from Dax Shepard
Dax Shepard, the charismatic host of Armchair Expert, has transformed his podcast from a humble garage recording into a global sensation. Beyond his engaging interviews, Dax offers a masterclass in authentic podcast advertising. Let’s unpack the strategies that make his approach resonate with millions.  
1. Authenticity is the Best Policy  
Dax’s ad reads are renowned […]

### 5 Things Every Advertiser Should Expect in Podcast Advertising
Podcast advertising is undeniably effective. But like baking the perfect cookie, the magic lies in following the right recipe. Knowing what to expect sets you up for sweet success. Here’s your playful practical guide to making podcast ads your most delicious marketing strategy yet.  
1. Budget Smarter, Not Smaller  
Wanting to “dip your toes” into […]

### RedCircle Partners with Audion to Unlock European Programmatic Podcast Demand
Podcast advertising is scaling and, increasingly, it’s scaling globally. That’s why we are excited to share that RedCircle has partnered with Audion, a leading digital audio specialist in Europe, to expand programmatic podcast demand across key European markets. This new integration unlocks more demand, more inventory, and more opportunities for creators and brands on both […]

### Introducing Mic Check: The Instant Quality Check for Host-Read Ads
The podcast industry’s best-kept secret? The ad reads that sound effortless take a ton of work behind the scenes. After running nearly a billion host-read impressions through RedCircle’s platform, we kept facing one particular challenge: airchecks. Reviewing every ad read for accuracy, tone, freshness, and compliance meant someone had to listen to the ad, compare […]

### 5 High-Performing Podcasts to Advertise On This Halloween 🎃
Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, it’s one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional “holiday download slump” that comes with others like Thanksgiving and Christmas, but many […]

### Say What? A D2C-Friendly Guide to Podcast Ad Speak
Podcast advertising has its own lingo and if you’re a D2C brand looking to make waves, it helps to know your baked-in from your mid-roll. Whether you’re chatting with your media team or reviewing a campaign report, this glossary breaks it all down in plain English, with real examples. Think cheat sheet, not textbook. Here […]

### Taylor Swift’s Podcast Mic Drop: 3 Reasons It Should Change the Way Advertisers Think
By now, you’ve seen it. Taylor Swift announced her new album The Life of a Showgirl on New Heights, the podcast co-hosted by Travis and Jason Kelce. The memes, the Easter eggs, the orange Empire State Building. We lived through it all. But here’s the part everyone’s missing: Taylor’s move is another huge validation that […]

### How Small Podcasts Earn Money
When you think about podcast monetization, you might think of those Hello Fresh or BetterHelp ads that seem to pepper almost every popular podcast. While large advertisers are one of the major ways many podcasts earn money, it’s certainly not the only way! Podcasts with smaller but more dedicated audiences have learned to monetize through […]

### What Alex Cooper Taught Us About Podcast Advertising
You might know her as the host of Call Her Daddy. Or as the powerhouse behind a multi-million dollar Spotify deal. Or as the first podcast host whose documentary, “Call Her Alex”, premiered at the Tribeca Festival. But what you might not know is that Alex Cooper has dropped some seriously valuable wisdom about podcast […]