Introducing Mic Check: The Instant Quality Check for Host-Read Ads

The podcast industry’s best-kept secret? The ad reads that sound effortless take a ton of work behind the scenes. After running nearly a billion host-read impressions through RedCircle’s platform, we kept facing one particular challenge: airchecks. Reviewing every ad read for accuracy, tone, freshness, and compliance meant someone had to listen to the ad, compare

OpenRAP: A Year in Review

It’s been a little over a year since we first introduced our OpenRAP product – which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in

What We Learned at Podcast Movement: Evolutions 2025

Two weeks ago, our entire team flew to Chicago to attend Podcast Movement: Evolutions. We met with Advertisers, spoke with both our podcasters and folks on other platforms, and attended the abundance of great talks that the conference had to offer. But we didn’t go just to schmooze, we wanted to take everything we learned

Your Quick Guide to Podcast Movement: Evolutions 2025

Podcast Movement: Evolutions is coming up in only a couple of weeks! This conference is similar to the other closely named “Podcast Movement” but focuses more on the emerging technology and trends of the podcasting industry. There is plenty to see, learn, and do when attending this conference! From informative & inspiring talks, to hands

An Update on OpenRAP: The First Automated Host-Read Ad Platform Available Across Podcast Hosting Platforms

Los Angeles, CA – Four months ago, our team at RedCircle announced OpenRAP, the first and only product delivering fully automated host-read advertising across hosting platforms. Using OpenRAP, podcast publishers can deliver new host-read advertising demand directly into their content, without switching podcast hosts. At our initial launch in March, OpenRAP connected to more than

Just In! Advertiser Reporting is Here!

We’ve been busy perfecting the experiences of our podcasters and advertising partners alike. We recently introduced a new reporting feature for advertisers to make their reporting just a little bit easier. Previously, advertisers on RedCircle could only view analytics on the Campaign Dashboard, but now they’re able to take a more comprehensive look at their

RedCircle’s Unofficial Guide to Podcast Movement: Evolutions

Everything you need to know about attending this well-known conference and more! What is Podcast Movement: Evolutions? This conference is put on by the same folks who organize Podcast Movement (if you couldn’t tell by the name!) While their main conference brings together podcasters and podcast professionals in the industry to mix and mingle, Evolutions

Announcing OpenRAP

The First Automated Host-Read Ad Platform Available Across Podcast Hosts
Today, RedCircle announces OpenRAP, the first and only product delivering fully-automated host-read advertising across hosting platforms. With OpenRAP, podcast publishers can have new host-read advertising demand delivered directly into their content by RedCircle; all without switching podcast hosts. OpenRAP takes the power and automation of

The End of Google Podcasts

Google (now known as “Alphabet”) announced in late September 2023 that their podcasting app, Google Podcasts, will be discontinued in 2024. It was later announced on the YouTube blog that podcasts on the app will be available through March 2024. Meaning the final date lies somewhere in April. Of course, there’s been a lot of

The Best Blog Posts of 2023

2023 has been an exciting year for RedCircle! From launching our new brand to the release of several new features, we’ve been busy bettering our product and podcasting as a whole. Along with all the work came an abundance of content focused on helping podcasters earn a living through their medium, as well as making