Podcast Advertising Cycle

Podcast advertising ebbs and flows with the changing of the seasons. It lays dormant in late winter, then blooms again like a spring flower. If you’re a podcaster interested in monetizing their show, then understanding this cycle can help you to better understand the podcast advertising ecosystem and how to take advantage of it.

Dynamic Insertion

Dynamic Insertion is becoming more and more common in podcasting. Advertisers and podcasters alike are leaving behind traditional “baked-in” ads in favor of dynamically inserted ones. There are plenty of reasons to switch to dynamic ads, including their timeliness and easy implementation. Platforms like RedCircle help both podcasters and advertisers take advantage of this newer method.

OpenRAP

Los Angeles, CA – Four months ago, our team at RedCircle announced OpenRAP, the first and only product delivering fully automated host-read advertising across hosting platforms. Using OpenRAP, podcast publishers can deliver new host-read advertising demand directly into their content, without switching podcast hosts. At our initial launch in March, OpenRAP connected to more than

Trailer Episodes

Congrats on starting your first (or maybe even seventh) podcast! Whether you’re a newbie or a seasoned veteran, your show could benefit from the use of a trailer episode. Rather than scrambling at the last minute to ensure your show is all set up and ready, take advantage of this often under-used feature to create anticipation.

Structuring Ads

We talk a lot about podcast ads (I mean, it’s basically our bread and butter); what makes a good Host-Read ad, what’s the goldilocks number for ads per break, and even the impact the time of year has on ads. But we’ve never really dove into how to structure your ads for the best outcome.